Why Your Realtor® Holds a 'Brokers Open' After Listing Your House

One of the advantages to having a blog as a Realtor® is to hopefully share some insights into the marketing tools we tend to use. One of those is the broker's open. Real estate is local, and here in NE Ohio Tuesday is tour day. Most brokerages participate in one form or another. Holding your listing open for other real estate professionals to see is, in my humble opinion, a necessary event. It allows agents to see your home and to get to know it's features first hand. They may already have a client in mind (I've had agents call from my open houses to set up an appointment for their buyers to see the home) (And I have done the same!). Or, they may just want to be prepared in case they get a call from someone looking for a home with those features.

It's important to know the inventory of homes on the market. I make appointments to see a home to preview for clients so I know whether I should take them to see it as well. I also use the brokers opens to learn about the inventory of homes. One thing I am seeing is a smaller number of agents touring homes on Tuesdays. I think this is a big mistake. Homes are usually held open between 11:30 and 2 PM and in that short period of time, with practice, I can see ten homes. This is much easier than calling to schedule a preview of these ten homes. And even less of an inconvenience on a seller's time.

There seem to be four styles of touring:

1. Agents who see homes listed by their office colleagues
2. Agents who tour homes listed by their company
3. Agents who tour homes with certain clients in mind
4. Agents who tour certain neighborhoods

I may have missed some styles but you get the point. My theory? Combine all four styles.
It has bugged me lately to hear rumors that certain brokerages want their agents touring only their own company listings. I keep hoping this is just a rumor. Isn't this like saying to your seller client : I'm only going to allow agents from my company to see your home? It may be a bit different but to me it's the same philosophy. If I have a buyer, I need to know what is listed by my office mates, my company, and every other broker out there. Otherwise, how do I know my client is able to see all the homes that fit his/her needs? For whatever reason, fewer agents/Realtors® are touring homes. Again, I think this is a mistake. Hint: if you are a buyer working with a Realtor®, ask them every week 'what homes did you see on tour and should I see any of them?'

Depending on the week, I may run around and see a lot of homes on tour, or I may do what I did this week; I focused on a Realtor® who has been in the business for years and years and knows his business. He had two listings on tour, near each other. I was able to sit down and talk with him about our profession, the neighborhood markets, etc. I never had the opportunity to do that before and I always wanted to meet him. I see him as a colleague more than I see him as a competitor. Seriously! I want to get to know everyone in my profession who has a good reputation, knows their business and their markets. That makes me better at my job, I think. Every now and then, who knows, maybe something I say can be of value to another agent as well.

Let me ask you this question: does it do you, as a seller or buyer, any good if your agent is only operating within the parameters of their own company listings or their own listings? I think I know what your answer would be, and it's the same as mine; NO!

If your agent hasn't held a brokers open in your owner occupied or vacant home, you just might want to suggest they do so! Peace Out - 3C

Happy Fourth of July

Real Estate: Making an Offer to Buy a House Contingent on the Sale of Your Current One

I have a lucky client: fiscally able to carry two mortgages at once. She has her current home listed for sale with me. And she found one she loves that feels like home in a neighborhood she loves even more. So we are considering writing an offer contingent upon the sale of her home. In this particular case, the sellers, who would normally (and understandably) be skittish about doing that - taking their home off the market while they wait for a closing to occur - would get a good report from my client's mortgage lender assuring them of her ability to own two homes, even if it's a substantial period of time. Her home, my listing, is fabulous, so I am confident that someone will want to buy it. What no one can predict is how soon that will occur.

Most of us are not in the position to carry two mortgages. Most people (buyers) who make an offer contingent on the sale of their home are basically hoping their home will sell so they can buy the one they found and like. In these cases, the State of Ohio and our purchase offer process allows buyers to have essentially a 'right of first refusal' with a '48 Hour Clause.' This means, the sellers keep their homes on the market and actively show it to potential buyers. If someone else makes an offer, then the original buyers (the ones who have a contract with the sellers) have 48 hours to 'make things good' - or bow out. Some people get their ducks in a row so they can get a bridge loan if that scenario happens. Not everyone is lucky enough to qualify for a bridge loan either. Some have to bow out and then the new buyer is able to purchase the home.

Either way, sellers are skittish about this idea because one, it's not common that it works out; two, they feel like they lose time on the market. Even if it's a 48 hour clause, if the contract they are in is with buyers who definitely cannot afford the house without a bridge loan or a sudden windfall, then they tend to shy away from accepting this type of offer. Not always, but usually. It IS true, that there are many houses for buyers to pick from, and this idea may be appealing to more sellers than normal.

I would be really careful about this, do your homework with a reputable mortgage lender who can clearly advise you about a bridge loan, and who will honestly evaluate your financial situation regarding your ability to do this. Have your Realtor® advise you about the process. And try to evaluate your level of potential stress if the 'what if I own two homes' scenario comes to pass. Even a buyer like my current one, who can afford two mortgages, has to decide for themselves if this extra out of pocket money will leave them with too little cash flow if an emergency arises. I just googled this and there is an article in the Minneapolis-St. Paul Star Tribune that talks about this type of purchase offer. It's worth a read but I just realized you will have to sign up to read it and that could be annoying. So here is another article from the Seattle Times.

Peace Out - 3C